Evan Brown. Creative Director. Copywriter. Author.

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Apple's Behind The Mac anthem spot features a lot of people looking at their Macs.
But they aren't just random people. They are people like Peter Kariuki, a self-taught coder
who used his Mac to develop an app that connects safe motorcycle taxi drivers with passengers. I led a junior team to create these, which began with interviews. We then assembled these organically in the edit.

This won a silver for integrated campaign in the Art Directors Club.


Behind The Mac: Peter Kariuki from E Brown on Vimeo.