There is no American Dream. There are only American Dreams. But at the heart of every dream is a home. That's the insight behind this anthem for Lowe's as part of their rebrand, and my first campaign as creative director at Deutsch.
The Mill created the gable house with all the rooms inside. And the director of this spot was Roman Coppola. Dp: Bob Yeoman. Since this was made during the pandemic, our protocols involved casting only real families and roommates, which in my opinion made the concept even stronger.