Our challenge was to announce the new adidas Star Wars and World Cup
collections in a big way. So we combined them both for our last big ad of the season.
It starred David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer,
Noel Gallagher, and aliens from Star Wars too name a few.
What started initially as a digital piece turned into a TV spot that was broadcast
in England, Germany, Spain, and the United States. It also won a gold pencil in the One Show.