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Resume


Summary

Award-winning Creative Director known for concept-driven campaigns that blend storytelling, technology, and cultural insight. Led work for Apple, adidas, Mazda, Meta, and Lowe's across agencies and in-house teams. Builds high-performing creative teams, drives measurable business impact, and uses emerging technologies to expand creative possibilities.

Selected Brands: Apple • adidas • Mazda • Lowe’s • Activision • Meta

Experience

Creative Director | Razorfish Aug 2025 - Apr 2026

  • Created a recruitment experience disguised as a text-based RPG from a "world's hardest math problem" creative brief
  • Helped pioneer AI-assisted content workflows for Northrop Grumman, combining human-led concept development with AI-generated production assets
  • Contributed to new business pitches across multiple offices
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    Creative Director | Independent (Freelance/Ghostwriter) Jul 2022 - Jul 2025

  • Clients: Lowe's, Culligan, On The Rocks, Netflix, Nature Is Nonpartisan, Western Razor
  • Agency partners: Highdive, Accenture, IDW Studios, Endeavor, Deutsch, Sensis
  • Led integrated campaigns across traditional, digital, social and experiential channels
  • Developed executive thought leadership, speeches and long-form content for high-profile leaders under NDA
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    Creative Director | Deutsch Los Angeles Jan 2021 - Jun 2022

  • Launched Lowe’s 100th anniversary brand campaign
  • Led contractor-focused campaign that contributed to a 21% increase in Pro business within six months

    • Creative Director | Contract/Fractional May 2020 - Jan 2021

  • Agencies: BSSP, Wunderman, Tombras, Edelman, Cartwright, Razorfish, GTM
  • Led the Mazda CX-9 digital launch, including website and advertising development
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    Creative Director | Facebook (Contract) Sept 2019 - Apr 2020

  • Led the Giving Tuesday awareness campaign, contributing to $125M+ in donations

    • Contract Creative Director | Garage Team Mazda Nov 2018 - May 2019

  • Led the global Mazda3 launch, across broadcast, digital, social, print, retail and eCommerce
    • Managed a 12-person creative team and production partners
    • Partnered with National Geographic on branded content
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      Associate Creative Director | TBWA Media Arts Lab Mar 2016 - Oct 2018

    • Core creative lead on Apple’s “Behind the Mac” platform
    • Led iPhone’s 2-year campaign for Japan
    • Contributed to the global “Shot on iPhone” platform
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      Earlier Experience (senior copywriter/copywriter) 
      TBWAChiatDay • Sid Lee • Saatchi & Saatchi • 72andSunny • BBDO Atlanta

    • Created award-winning campaigns for adidas, Peace Corps and Toyota
    • Toyota Camry “Thrill Ride,” the highest-rated Camry campaign in 30+ years (Nielsen)
    • Helped launch adidas’largest global campaign to date
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      Education

      Creative Circus (Advertising) | University of Pittsburgh (B.A., Creative Writing)

       

      Awards
      Cannes Lions • D&AD • One Show • ANDYs • ADC • ADDYs

      Skills
      Creative Direction • Campaign Development • Copywriting • Team Leadership • Brand Strategy • New Business • Film Production • AI-Enabled Creative Workflows

      Publications

      Author of five books. Match Fiction Substack