Lenny Kravitz and James Franco take each other on in front of real reactive crowds in Guitar Hero Live: Win The Crowd. The game was a massive failure, and one of the stars has fallen from grace. But Lenny Kravitz was a sweetheart and I got to meet Craig Ross, Lenny’s long-time guitarist and co-writer of Lenny’s biggest hits, including “Are you gonna go my way?” He was there because Lenny had a gig the night before and parked the tour bus outside of our location so he wouldn’t be late for our shoot. Craig came along for the ride This campaign was directed by Jonathan Krisel who also directed Portlandia.