Resume

Summary

Award-winning Creative Director known for concept-driven campaigns that blend storytelling, technology, and cultural insight. Led work for Apple, adidas, Mazda, Meta, and Lowe's across agencies and in-house teams. Builds high-performing creative teams, drives measurable business impact, and uses emerging technologies to expand creative possibilities.

Selected Brands: Apple • adidas • Mazda • Lowe’s • Activision • Meta

Experience

Creative Director | Razorfish Aug 2025 - Apr 2026

Created a recruitment experience disguised as a text-based RPG from a "world's hardest math problem" creative brief

Helped pioneer AI-assisted content workflows for Northrop Grumman, combining human-led concept development with AI-generated production assets

Contributed to new business pitches across multiple offices

Creative Director | Independent (Freelance/Ghostwriter) Jul 2022 - Jul 2025

Clients: Lowe's, Culligan, On The Rocks, Netflix, Nature Is Nonpartisan, Western Razor

Agency partners: Highdive, Accenture, IDW Studios, Endeavor, Deutsch, Sensis

Led integrated campaigns across traditional, digital, social and experiential channels

Developed executive thought leadership, speeches and long-form content for high-profile leaders under NDA

Creative Director | Deutsch Los Angeles Jan 2021 - Jun 2022

Launched Lowe’s 100th anniversary brand campaign

Led contractor-focused campaign that contributed to a 21% increase in Pro business within six months

Creative Director | Contract/Fractional May 2020 - Jan 2021

Agencies: BSSP, Wunderman, Tombras, Edelman, Cartwright, Razorfish, GTM

Led the Mazda CX-9 digital launch, including website and advertising development

Creative Director | Facebook (Contract) Sept 2019 - Apr 2020

Led the Giving Tuesday awareness campaign, contributing to $125M+ in donations

Contract Creative Director | Garage Team Mazda Nov 2018 - May 2019

Led the global Mazda3 launch, across broadcast, digital, social, print, retail and eCommerce

Managed a 12-person creative team and production partners

Partnered with National Geographic on branded content

Associate Creative Director | TBWA Media Arts Lab Mar 2016 - Oct 2018

Core creative lead on Apple’s “Behind the Mac” platform

Led iPhone’s 2-year campaign for Japan

Contributed to the global “Shot on iPhone” platform

Earlier Experience (senior copywriter/copywriter)
TBWAChiatDay • Sid Lee • Saatchi & Saatchi • 72andSunny • BBDO Atlanta

Created award-winning campaigns for adidas, Peace Corps and Toyota

Toyota Camry “Thrill Ride,” the highest-rated Camry campaign in 30+ years (Nielsen)

Helped launch adidas’largest global campaign to date

Education

Creative Circus (Advertising) | University of Pittsburgh (B.A., Creative Writing)

Awards
Cannes Lions • D&AD • One Show • ANDYs • ADC • ADDYs

Skills
Creative Direction • Campaign Development • Copywriting • Team Leadership • Brand Strategy • New Business • Film Production • AI-Enabled Creative Workflows

Publications

Author of five books. Match Fiction Substack