After a deacde, Mazda got rid of its long-running Zoom Zoom tagline for a new campaign with a new tagline: Feel Alive. When I stepped in as creative director, the pressure was on to make it resonate, especially for Mazda USA’s biggest launch to date. the result was a four million dollar 360 campaign launched globally.
In addition to developing the campaign idea, I led, collaborated with or managed 12 creative team members who executed the vision across broadcast, digital, social media, print, online radio, web, retail in-store, displays, eCommerce and video content.
This campaign won more than twenty-six awards in the Southern California ADDYs including best of show.