When Mazda got rid of its long-running Zoom Zoom tagline and replaced it Feel Alive, it needed meaning I stepped in as creative director with the goal of making it resonate, especially for Mazda USA’s biggest launch to date. The result was a four million dollar 360 campaign launched globally.
In addition to developing the campaign idea, I led, collaborated with, or managed 12 creative team members who executed the vision across broadcast, digital, social media, print, online radio, web, retail in-store, displays, eCommerce and video content.
This campaign won more than twenty-six awards in the Southern California ADDYs including best of show.