People think Toyota Camry is a dependable car, but a boring one.
To change their minds, we held an event at Six Flags in California.
We built a real roller coaster. For two days, we took unsuspecting people
through the coaster with professional stunt drivers. What came out of that event was a 360-degree campaign (digital, social, Facebook videos, banners, etc) that was a finalist in the One Show Automotive awards.
Directed by Mouse McCoy.
