When Nature is Nonpartisan approached us with an idea to launch thei brand in a month in Middle America, that was the extent of the brief We ended up taking the reins, begged a lot of favors, and delivered an entire campaign for them, including OLV plus interviews with influencers,
OOH, organic social, website design and an event held in Belle Fourche, South Dakota - the literal georgraphic middle of America..
At the center was an anthem spot I wrote, directed by David Falossi,
and narrated by Van Jones and Brett Favre.
We overhauled their website, giving it a polished sheen with ownable colors evocative of nature
but with some uniqueness, too.
While we wanted them to display their political affiliations, it was
more important to stress what they had in common, hence the “cross out.”
We also worked with a media company who gave Nature is Nonpartisan prime real estate across four states, to ensure our “Middle America take over” was complete.
These headline-driven ads were also used online, too.
Finally, we held an event in Belle Fourche, South Dakota, the literal geographic Middle
of America. The mayor and governor where there as well as some fantastic influencers
on the political left and right.
