brand in a month in Middle America, that was the extent of the brief.
We ended up taking the reins, begged a lot of favors, and delivered an
entire campaign for them, including OLV plus interviews with influencers,
OOH, organic social, and website design. And we made sure the event, held
in Belle Fourhce South Dakota, went off without a hitch.
At the center was an anthem spot I wrote, directed by David Falossi,
and narrated by Van Jones and Brett Favre.
We overhauled their website, giving it a polished sheen with
ownable colors evocative of nature but with some uniqueness, too.
While we wanted them to display their political affiliations, it was
more important to stress what they had in common, hence the “cross out.”
We also worked with a media company who gave Nature is Nonpartisan
prime real estate across four states, to ensure our “Middle America take over”
was complete. These headline-driven ads were also used online, too.
Finally, we held an event in Belle Fourche, South Dakota, the literal geographic Middle
of America. The mayor and governor where there as well as some fantastic influencers on the left and the right.
Just shows what you can do if you believe in an idea.