https://evanbrown.vip Le Portfolio Thu, 09 Jul 2026 16:48:26 +0000 https://evanbrown.vip en https://evanbrown.vip/Header Thu, 09 Jul 2026 16:48:26 +0000 Le Portfolio https://evanbrown.vip/Header Evan Brown | Creative Director | LinkedIn | Contact&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Ideas are only interesting if they solve something https://evanbrown.vip/Project-Nav Thu, 09 Jul 2026 16:19:05 +0000 Le Portfolio https://evanbrown.vip/Project-Nav ︎ ︎ https://evanbrown.vip/Northrop-Grumman Thu, 19 Mar 2026 14:55:33 +0000 Le Portfolio https://evanbrown.vip/Northrop-Grumman Northrop Grumman solves some of the world’s hardest engineering problems. Rather than run a straight-forward recruitment campaign, we turned it into a literal game called Deviation.ai — a text-based, AI-assisted RPG designed to challenge even the most advanced minds. I wrote the trailer, which was AI-generated, and we leaned into the uncanny limitations to create a dystopian tone that matched the game. We launched with pizza party activations at top engineering schools like Virginia Tech, Berkeley, and Embry-Riddl. Inside each custom-made box was a math problem whose solution was the IP address to Deviation. The problem was so hard, LLMs couldn’t crack it. Very few students could either—until a small group from Embry-Riddle finally got in. <img width="2360" height="1136" width_o="2360" height_o="1136" data-src="https://freight.cargo.site/t/original/i/3e8c6e348b323b8599bd6390647ffd046808672610c06988ab51fdb31637f153/Screenshot-2026-03-19-at-12.40.20PM.png" data-mid="246253378" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/3e8c6e348b323b8599bd6390647ffd046808672610c06988ab51fdb31637f153/Screenshot-2026-03-19-at-12.40.20PM.png" /> Then we expanded with a Reddit takeover. Our :15 trailer and static ads drove players to the game—without revealing Northrop Grumman as the source. <img width="1482" height="1572" width_o="1482" height_o="1572" data-src="https://freight.cargo.site/t/original/i/8ee7d9654687a500d1bbb570681dc3ee6f6319734f0036cc46f0d063315cbb43/Screenshot-2026-03-19-at-12.41.07PM.png" data-mid="246253394" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/8ee7d9654687a500d1bbb570681dc3ee6f6319734f0036cc46f0d063315cbb43/Screenshot-2026-03-19-at-12.41.07PM.png" /><img width="2722" height="1382" width_o="2722" height_o="1382" data-src="https://freight.cargo.site/t/original/i/a8987e6a69517984aeb2c374802df7d8ce080cf229a39bd95fce68d185bc3eb7/Screenshot-2026-03-19-at-12.41.19PM.png" data-mid="246253416" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a8987e6a69517984aeb2c374802df7d8ce080cf229a39bd95fce68d185bc3eb7/Screenshot-2026-03-19-at-12.41.19PM.png" /> Once inside, the game speaks for itself. Without deep engineering expertise, you don’t get far. But if you could solve it, you were exactly who Northrop Grumman was looking for. Game play: <img width="3150" height="1634" width_o="3150" height_o="1634" data-src="https://freight.cargo.site/t/original/i/d3ea2f7b7c8d1939ba96b2762b7d03242d45e80e7f21e05b6957e64676a63a7a/Screenshot-2026-03-19-at-12.03.56PM.png" data-mid="246253496" border="0" src="https://freight.cargo.site/w/1000/i/d3ea2f7b7c8d1939ba96b2762b7d03242d45e80e7f21e05b6957e64676a63a7a/Screenshot-2026-03-19-at-12.03.56PM.png" /><img width="3146" height="1606" width_o="3146" height_o="1606" data-src="https://freight.cargo.site/t/original/i/da99536be70f1bab1e4d9c1ed65ad4157c73a5947939ffbbcd8e30486086fd33/Screenshot-2026-03-19-at-12.04.28PM.png" data-mid="246253497" border="0" src="https://freight.cargo.site/w/1000/i/da99536be70f1bab1e4d9c1ed65ad4157c73a5947939ffbbcd8e30486086fd33/Screenshot-2026-03-19-at-12.04.28PM.png" /> https://evanbrown.vip/Nature-is-Nonpartisan Mon, 23 Jun 2025 15:31:42 +0000 Le Portfolio https://evanbrown.vip/Nature-is-Nonpartisan When Nature is Nonpartisan approached us with an idea to launch thei brand in a month in Middle America, that was the extent of the brief We ended up taking the reins, begged a lot of favors, and delivered an entire campaign for them, including OLV plus interviews with influencers, OOH, organic social, website design and an event held in Belle Fourche, South Dakota - the literal geographic middle of America.&nbsp;At the center was an anthem spot I wrote, directed by David Falossi, and narrated by Van Jones and Brett Favre. We overhauled their website, giving it a polished sheen with ownable colors evocative of nature but with some uniqueness, too. <img width="3336" height="1846" width_o="3336" height_o="1846" data-src="https://freight.cargo.site/t/original/i/b31f05ebc9b6e5012ef422f20df21ec7ad88e866752dd6dc9ca6051bd67a63dd/Screenshot-2025-06-23-at-10.32.20AM.png" data-mid="234930102" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/b31f05ebc9b6e5012ef422f20df21ec7ad88e866752dd6dc9ca6051bd67a63dd/Screenshot-2025-06-23-at-10.32.20AM.png" /><img width="2570" height="1568" width_o="2570" height_o="1568" data-src="https://freight.cargo.site/t/original/i/c2edf90b7b3a7091d3e102fe2d03db35c6c17ff36fb107c597c6930e7dca9927/Screenshot-2025-06-23-at-10.32.57AM.png" data-mid="234930153" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/c2edf90b7b3a7091d3e102fe2d03db35c6c17ff36fb107c597c6930e7dca9927/Screenshot-2025-06-23-at-10.32.57AM.png" /> While we wanted them to display their political affiliations, it was more important to stress what they had in common, hence the “cross out.” We also worked with a media company who gave Nature is Nonpartisan prime real estate across four states, to ensure our “Middle America take over” was complete. These headline-driven ads were also used online, too.&nbsp; <img width="2048" height="1534" width_o="2048" height_o="1534" data-src="https://freight.cargo.site/t/original/i/d4a57483e1c399d4ce6a722148ee6a8edeed5aa2ea70386c2506c00d15a6327a/HuningtonMeadvillePOPV2-5.jpg" data-mid="234930271" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/d4a57483e1c399d4ce6a722148ee6a8edeed5aa2ea70386c2506c00d15a6327a/HuningtonMeadvillePOPV2-5.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24450c4ea3dd07ceeaac2960decb1dc1a661c1b418f981e864a50014f19ef2c3/TN.jpg" data-mid="234930275" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/24450c4ea3dd07ceeaac2960decb1dc1a661c1b418f981e864a50014f19ef2c3/TN.jpg" />&nbsp; Finally, we held an event in Belle Fourche, South Dakota, the literal geographic Middleof America. The mayor and governor where there as well as some fantastic influencers on the political left and&nbsp; right. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/10e4c67c2b4e64a35ed3e300b900ecb4409bd399e28f1a72ff17843d590d07c2/influencers-at-the-butte.jpg" data-mid="234931630" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/10e4c67c2b4e64a35ed3e300b900ecb4409bd399e28f1a72ff17843d590d07c2/influencers-at-the-butte.jpg" /> https://evanbrown.vip/Behind-The-Mac Fri, 15 Jun 2018 15:36:46 +0000 Le Portfolio https://evanbrown.vip/Behind-The-Mac This production was a significant undertaking, filmed in multiple cities around the globe. Awards: Art Director’s Club Silver for Integrated campaign.One Show Television/Long form: SilverD&amp;AD Graphite Pencil: Best Existing MusicCannes: ShortlistClios: 2 shortlists https://evanbrown.vip/Camry-Thrill-Ride Tue, 08 Oct 2013 19:08:50 +0000 Le Portfolio https://evanbrown.vip/Camry-Thrill-Ride &nbsp; People think Toyota Camry is a boring one. To change their minds, we held an event at Six Flags in California. We built a real roller coaster. And for the next two days, we took unsuspecting people through the coaster with professional stunt drivers. What came out of that event was a 360-degree campaign (digital, social, Facebook videos, banners, etc) that was a finalist in the One Show Automotive awards. Directed by Mouse McCoy. <img width="400" height="543" width_o="400" height_o="543" data-src="https://freight.cargo.site/t/original/i/d68a936be10201827376c6bfdc5cbb69704f527fc00f920cdc26606b294bddcc/M6879_PCC932PE_8x10875_R1_cr_o.jpg" data-mid="41910072" border="0" src="https://freight.cargo.site/w/400/i/d68a936be10201827376c6bfdc5cbb69704f527fc00f920cdc26606b294bddcc/M6879_PCC932PE_8x10875_R1_cr_o.jpg" /> <img width="400" height="541" width_o="400" height_o="541" data-src="https://freight.cargo.site/t/original/i/fc3e528e1d70b4b7b3f85e658069ae3c80e486769475118945d436ae073a5b4e/PCC931P_CamryAd_9_o.jpg" data-mid="41910073" border="0" data-scale="92" src="https://freight.cargo.site/w/400/i/fc3e528e1d70b4b7b3f85e658069ae3c80e486769475118945d436ae073a5b4e/PCC931P_CamryAd_9_o.jpg" /> https://evanbrown.vip/Culligan Sat, 26 Apr 2025 16:05:38 +0000 Le Portfolio https://evanbrown.vip/Culligan We shook the dust off of Culligan, known for its “Hey Culligan Man!” tagline and gave it a sleek modern update for 2025, positioning the brand asstanding for clean, pure water for all. Nicole Ackermann shot this in camera on a soundstage outside Barcelona. Due to the liquid nature only so many takes could be done in one day. That’s what made it fun. This campaign (which also includes product-centric :15’s) ran in North America, Germany, France and Italy. https://evanbrown.vip/adidas Thu, 09 Feb 2017 07:40:02 +0000 Le Portfolio https://evanbrown.vip/adidas We actually shot this with Derrick Rose in between takes for the “all in,” spot. https://evanbrown.vip/Lowe-s-Anthem Sat, 13 Mar 2021 21:32:50 +0000 Le Portfolio https://evanbrown.vip/Lowe-s-Anthem There is no American Dream. There are only American Dreams. But at the heart of every dream is a home. That's the insight behind this anthem for Lowe's as part of their rebrand under a new CMO. The idea was to take a traditionally sterile and unfashionable category-- hardware -- and add style and sophistication. Our rebrand included an entirely new look, tone, sound and tagline, as well as a brand voice that was warmer and more approachable than one would normally expect from a big box hardware store. The spot was shot by Roman Coppola. In its first year the campaign helped increase sales by 30%. https://evanbrown.vip/Cube-On-Eames Tue, 08 Oct 2013 19:12:50 +0000 Le Portfolio https://evanbrown.vip/Cube-On-Eames &nbsp; &nbsp; Los Angeles art during the Post War Years. Using Ice Cube to extol the virtues of Charles and Ray Eames'Case Study Home #8 seemed strange on paper. But they have more in common than meets the eye. I was given one night to write this. This spot was awarded in One Show, Art Directors Club,&nbsp; D&amp;AD and the ANDY's.