https://evanbrown.vip Le Portfolio Thu, 19 Mar 2026 14:55:33 +0000 https://evanbrown.vip en https://evanbrown.vip/Resume Sun, 06 Sep 2020 21:20:20 +0000 Le Portfolio https://evanbrown.vip/Resume Resume Summary Award-winning Creative Director known for concept-driven campaigns that blend storytelling, technology, and cultural insight. Led work for Apple, adidas, Mazda, Meta, and Lowe's across agencies and in-house teams. Builds high-performing creative teams, drives measurable business impact, and uses emerging technologies to expand creative possibilities. Selected Brands: Apple • adidas • Mazda • Lowe’s • Activision • Meta ExperienceCreative Director | Razorfish&nbsp;Aug 2025 - Apr 2026 Created a recruitment experience disguised as a text-based RPG from a "world's hardest math problem" creative brief Helped pioneer AI-assisted content workflows for Northrop Grumman, combining human-led concept development with AI-generated production assets Contributed to new business pitches across multiple offices Creative Director | Independent (Freelance/Ghostwriter)&nbsp;Jul 2022 - Jul 2025 Clients: Lowe's, Culligan, On The Rocks, Netflix, Nature Is Nonpartisan, Western Razor Agency partners: Highdive, Accenture, IDW Studios, Endeavor, Deutsch, SensisLed integrated campaigns across traditional, digital, social and experiential channelsDeveloped executive thought leadership, speeches and long-form content for high-profile leaders under NDA Creative Director | Deutsch Los Angeles&nbsp;Jan 2021 - Jun 2022 Launched Lowe’s 100th anniversary brand campaignLed contractor-focused campaign that contributed to a 21% increase in Pro business within six months Creative Director | Contract/Fractional&nbsp;May 2020 - Jan 2021 Agencies: BSSP, Wunderman, Tombras, Edelman, Cartwright, Razorfish, GTMLed the Mazda CX-9 digital launch, including website and advertising development Creative Director | Facebook (Contract)&nbsp;Sept 2019 - Apr 2020 Led the Giving Tuesday awareness campaign, contributing to $125M+ in donations Contract Creative Director |&nbsp;Garage Team Mazda&nbsp;Nov 2018 - May 2019 Led the global Mazda3 launch, across broadcast, digital, social, print, retail and eCommerceManaged a 12-person creative team and production partnersPartnered with National Geographic on branded content Associate Creative Director | TBWA Media Arts Lab&nbsp;Mar 2016 - Oct 2018 Core creative lead on Apple’s “Behind the Mac” platformLed iPhone’s 2-year campaign for JapanContributed to the global “Shot on iPhone” platform&nbsp; Earlier Experience (senior copywriter/copywriter)&nbsp;TBWAChiatDay • Sid Lee&nbsp;• Saatchi &amp; Saatchi&nbsp;• 72andSunny&nbsp;• BBDO Atlanta Created award-winning campaigns for adidas, Peace Corps and ToyotaToyota Camry “Thrill Ride,” the highest-rated Camry campaign in 30+ years (Nielsen)Helped launch adidas’largest global campaign to date Education Creative Circus (Advertising) | University of Pittsburgh (B.A., Creative Writing) &nbsp; AwardsCannes Lions • D&amp;AD • One Show • ANDYs • ADC • ADDYs SkillsCreative Direction • Campaign Development • Copywriting • Team Leadership • Brand Strategy • New Business&nbsp;• Film Production • AI-Enabled Creative Workflows PublicationsAuthor of five books. Match Fiction Substack&nbsp;&nbsp; https://evanbrown.vip/Northrop-Grumman Thu, 19 Mar 2026 14:55:33 +0000 Le Portfolio https://evanbrown.vip/Northrop-Grumman Northrop Grumman solves some of the world’s hardest engineering problems. Rather than run a straight-forward recruitment campaign, we turned it into a literal game called Deviation.ai — a text-based, AI-assisted RPG designed to challenge even the most advanced minds. I wrote the trailer, which was AI-generated, and we leaned into the uncanny limitations to create a dystopian tone that matched the game. We launched with pizza party activations at top engineering schools like Virginia Tech, Berkeley, and Embry-Riddl. Inside each custom-made box was a math problem whose solution was the IP address to Deviation. The problem was so hard, LLMs couldn’t crack it. Very few students could either—until a small group from Embry-Riddle finally got in. <img width="2360" height="1136" width_o="2360" height_o="1136" data-src="https://freight.cargo.site/t/original/i/3e8c6e348b323b8599bd6390647ffd046808672610c06988ab51fdb31637f153/Screenshot-2026-03-19-at-12.40.20PM.png" data-mid="246253378" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/3e8c6e348b323b8599bd6390647ffd046808672610c06988ab51fdb31637f153/Screenshot-2026-03-19-at-12.40.20PM.png" /> Then we expanded with a Reddit takeover. Our :15 trailer and static ads drove players to the game—without revealing Northrop Grumman as the source. <img width="1482" height="1572" width_o="1482" height_o="1572" data-src="https://freight.cargo.site/t/original/i/8ee7d9654687a500d1bbb570681dc3ee6f6319734f0036cc46f0d063315cbb43/Screenshot-2026-03-19-at-12.41.07PM.png" data-mid="246253394" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/8ee7d9654687a500d1bbb570681dc3ee6f6319734f0036cc46f0d063315cbb43/Screenshot-2026-03-19-at-12.41.07PM.png" /><img width="2722" height="1382" width_o="2722" height_o="1382" data-src="https://freight.cargo.site/t/original/i/a8987e6a69517984aeb2c374802df7d8ce080cf229a39bd95fce68d185bc3eb7/Screenshot-2026-03-19-at-12.41.19PM.png" data-mid="246253416" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a8987e6a69517984aeb2c374802df7d8ce080cf229a39bd95fce68d185bc3eb7/Screenshot-2026-03-19-at-12.41.19PM.png" /> Once inside, the game speaks for itself. Without deep engineering expertise, you don’t get far. But if you could solve it, you were exactly who Northrop Grumman was looking for. Game play: <img width="3150" height="1634" width_o="3150" height_o="1634" data-src="https://freight.cargo.site/t/original/i/d3ea2f7b7c8d1939ba96b2762b7d03242d45e80e7f21e05b6957e64676a63a7a/Screenshot-2026-03-19-at-12.03.56PM.png" data-mid="246253496" border="0" src="https://freight.cargo.site/w/1000/i/d3ea2f7b7c8d1939ba96b2762b7d03242d45e80e7f21e05b6957e64676a63a7a/Screenshot-2026-03-19-at-12.03.56PM.png" /><img width="3146" height="1606" width_o="3146" height_o="1606" data-src="https://freight.cargo.site/t/original/i/da99536be70f1bab1e4d9c1ed65ad4157c73a5947939ffbbcd8e30486086fd33/Screenshot-2026-03-19-at-12.04.28PM.png" data-mid="246253497" border="0" src="https://freight.cargo.site/w/1000/i/da99536be70f1bab1e4d9c1ed65ad4157c73a5947939ffbbcd8e30486086fd33/Screenshot-2026-03-19-at-12.04.28PM.png" /> https://evanbrown.vip/Nature-is-Nonpartisan Mon, 23 Jun 2025 15:31:42 +0000 Le Portfolio https://evanbrown.vip/Nature-is-Nonpartisan When Nature is Nonpartisan approached us with an idea to launch thei brand in a month in Middle America, that was the extent of the brief We ended up taking the reins, begged a lot of favors, and delivered an entire campaign for them, including OLV plus interviews with influencers, OOH, organic social, website design and an event held in Belle Fourche, South Dakota - the literal geographic middle of America.&nbsp;At the center was an anthem spot I wrote, directed by David Falossi, and narrated by Van Jones and Brett Favre. We overhauled their website, giving it a polished sheen with ownable colors evocative of nature but with some uniqueness, too. <img width="3336" height="1846" width_o="3336" height_o="1846" data-src="https://freight.cargo.site/t/original/i/b31f05ebc9b6e5012ef422f20df21ec7ad88e866752dd6dc9ca6051bd67a63dd/Screenshot-2025-06-23-at-10.32.20AM.png" data-mid="234930102" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/b31f05ebc9b6e5012ef422f20df21ec7ad88e866752dd6dc9ca6051bd67a63dd/Screenshot-2025-06-23-at-10.32.20AM.png" /><img width="2570" height="1568" width_o="2570" height_o="1568" data-src="https://freight.cargo.site/t/original/i/c2edf90b7b3a7091d3e102fe2d03db35c6c17ff36fb107c597c6930e7dca9927/Screenshot-2025-06-23-at-10.32.57AM.png" data-mid="234930153" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/c2edf90b7b3a7091d3e102fe2d03db35c6c17ff36fb107c597c6930e7dca9927/Screenshot-2025-06-23-at-10.32.57AM.png" /> While we wanted them to display their political affiliations, it was more important to stress what they had in common, hence the “cross out.” We also worked with a media company who gave Nature is Nonpartisan prime real estate across four states, to ensure our “Middle America take over” was complete. These headline-driven ads were also used online, too.&nbsp; <img width="2048" height="1534" width_o="2048" height_o="1534" data-src="https://freight.cargo.site/t/original/i/d4a57483e1c399d4ce6a722148ee6a8edeed5aa2ea70386c2506c00d15a6327a/HuningtonMeadvillePOPV2-5.jpg" data-mid="234930271" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/d4a57483e1c399d4ce6a722148ee6a8edeed5aa2ea70386c2506c00d15a6327a/HuningtonMeadvillePOPV2-5.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24450c4ea3dd07ceeaac2960decb1dc1a661c1b418f981e864a50014f19ef2c3/TN.jpg" data-mid="234930275" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/24450c4ea3dd07ceeaac2960decb1dc1a661c1b418f981e864a50014f19ef2c3/TN.jpg" />&nbsp; Finally, we held an event in Belle Fourche, South Dakota, the literal geographic Middleof America. The mayor and governor where there as well as some fantastic influencers on the political left and&nbsp; right. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/10e4c67c2b4e64a35ed3e300b900ecb4409bd399e28f1a72ff17843d590d07c2/influencers-at-the-butte.jpg" data-mid="234931630" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/10e4c67c2b4e64a35ed3e300b900ecb4409bd399e28f1a72ff17843d590d07c2/influencers-at-the-butte.jpg" /> https://evanbrown.vip/Apple-Behind-The-Mac Fri, 15 Jun 2018 15:36:46 +0000 Le Portfolio https://evanbrown.vip/Apple-Behind-The-Mac This production was a significant undertaking, filmed in multiple cities around the globe. Awards: Art Director’s Club Silver for Integrated campaign.One Show Television/Long form: SilverD&amp;AD Graphite Pencil: Best Existing MusicCannes: ShortlistClios: 2 shortlists https://evanbrown.vip/Culligan Sat, 26 Apr 2025 16:05:38 +0000 Le Portfolio https://evanbrown.vip/Culligan We shook the dust off of Culligan, known for its “Hey Culligan Man!” tagline and gave it a sleek modern update for 2025, positioning the brand asstanding for clean, pure water for all. Nicole Ackermann shot this in camera on a soundstage outside Barcelona. Due to the liquid nature only so many takes could be done in one day. That’s what made it fun. This campaign (which also includes product-centric :15’s) ran in North America, Germany, France and Italy. https://evanbrown.vip/Lowe-s-Anthem Sat, 13 Mar 2021 21:32:50 +0000 Le Portfolio https://evanbrown.vip/Lowe-s-Anthem There is no American Dream. There are only American Dreams. But at the heart of every dream is a home. That's the insight behind this anthem for Lowe's as part of their rebrand under a new CMO. The idea was to take a traditionally sterile and unfashionable category-- hardware -- and add style and sophistication. Our rebrand included an entirely new look, tone, sound and tagline, as well as a brand voice that was warmer and more approachable than one would normally expect from a big box hardware store. The spot was shot by Roman Coppola. In its first year the campaign helped increase sales by 30%. https://evanbrown.vip/Western-Razor Fri, 25 Oct 2024 00:24:16 +0000 Le Portfolio https://evanbrown.vip/Western-Razor &nbsp; Sometimes you believe in a brand so much you beg a decade’s worth of favors to make a brand campaign for them. That was the case with Western Razor. As Executive Creative Director on this campaign, I knew their budget was incredibly small. I used it as a strength by centering the campaign on an enemy: A Big Plastic Razor rep who spills the beans to an undercover journalist in an ambush style. This campaign included a :30, a :90 long form, a part-two video, robust social content, display ads and a complete photo library revamp. This spot ran in local markets on CTV as well as online. Display advertising dropped truths in stark black and white. <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/ff81071a2dafbd3e40193ae2b2797697d3e40d327326681d81a946de98c38f02/2lyingtabletlandscape.jpg" data-mid="220342222" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/ff81071a2dafbd3e40193ae2b2797697d3e40d327326681d81a946de98c38f02/2lyingtabletlandscape.jpg" /> The photo library for their website, social and display was shot in well-designed locations upping the luxury and elegance. <img width="5892" height="4000" width_o="5892" height_o="4000" data-src="https://freight.cargo.site/t/original/i/35c18ca98e322e39d0b5be3629f6a121cefebdc851465e7c517dc986fcdbe3a9/blackwood50.jpg" data-mid="220342225" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/35c18ca98e322e39d0b5be3629f6a121cefebdc851465e7c517dc986fcdbe3a9/blackwood50.jpg" /> <img width="5877" height="4007" width_o="5877" height_o="4007" data-src="https://freight.cargo.site/t/original/i/802789fae78bec15924d54f8f315e340a07c67b932fa2f1898399f6abc0d14f9/goldbundlestar.jpg" data-mid="220342227" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/802789fae78bec15924d54f8f315e340a07c67b932fa2f1898399f6abc0d14f9/goldbundlestar.jpg" /> https://evanbrown.vip/Film-Cube-On-Eames Tue, 08 Oct 2013 19:12:50 +0000 Le Portfolio https://evanbrown.vip/Film-Cube-On-Eames &nbsp; &nbsp; Los Angeles art during the Post War Years. Using Ice Cube to extol the virtues of Charles and Ray Eames'Case Study Home #8 seemed strange on paper. But they have more in common than meets the eye. I was given one night to write this. This spot was awarded in One Show, Art Directors Club,&nbsp; D&amp;AD and the ANDY's. https://evanbrown.vip/Mazda Mon, 20 May 2019 20:45:50 +0000 Le Portfolio https://evanbrown.vip/Mazda When Mazda got rid of its long-running Zoom Zoom tagline and replaced it Feel Alive, it needed meaning I stepped in as creative director with the goal of making it resonate, especially for Mazda USA’s biggest launch to date. The result was a four million dollar 360 campaign launched globally. In addition to developing the campaign idea, I led, collaborated with, or managed 12 creative team members who executed the vision across broadcast, digital, social media, print, online radio, web, retail in-store, displays, eCommerce and video content.This campaign won more than twenty-six awards in the Southern California ADDYs including best of show. https://evanbrown.vip/iPhone Wed, 08 Feb 2017 16:44:38 +0000 Le Portfolio https://evanbrown.vip/iPhone Twenty-two photographers. Sixteen countries. Six continents. One magical night. This film took more than three hundred edits until we were satisfied with this one. The song is "Snowfall," by Ahmad Jamal. There were also a set of city specific 1:5's made for social. Shanghai: Tokyo:&nbsp; New York: Song: “Laventille Road” by Bacao Rhythm and Steel Band Johannesburg: &nbsp;