Sometimes you believe in a brand so much you beg a decade’s worth of favors to make a brand campaign for them. That was the case with Western Razor. As Executive Creative Director on this campaign, I knew their budget was incredibly small. I used it as a strength by centering the campaign on an enemy: A Big Plastic Razor rep who spills the beans to an undercover journalist in an ambush style.
This campaign included a :30, a :90 long form, a part-two video, robust social content, display ads and a complete photo library revamp. This spot ran in local markets on CTV as well as online.
Display advertising dropped truths in stark black and white.
The photo library for their website, social and display was shot in well-designed locations upping the luxury and elegance.
