Trojan Condoms are a fun brand to work on. They are also tricky in that one must be able to uh, talk about the brand in a way that is acceptable for social media guidelines. This campagin ran on Instagram, Facebook and Snapchat, inviting people to enter a giveaway for a chance to win a box filled with condoms and other sexy swag to help couples ring in the New Year in style.
And also safely. At home. Because pandemic.
I have never written so many pervy jokes in my life.
We also created a microsite for the giveaway where more double entendres were written.