Evan Brown. CD. CW. Author.


Honne and Tatemae are back convincing people in Japan to give up their older phones
and switch to iPhone. The Tatemae (facade) pretends to love their old phone,
but their Honne ("true feeling") sets them straight.

These three spots were the result of my writing in English and the Japanese copywriter
translating. And then the Japanese copywriter making them funnier in Japanese, and vice versa.
True cross-cultural collaboration of the finest kind.