Evan Brown. Creative Director. Copywriter. Author.


Mountain House is a fine purveyor of freeze-dried meals with a storied history of providing MRE's (Meals, ready to Eat) for the armed forces back in the 70's. They are also big with campers, as well as people who plan for long-term emergencies. Since we're sick of the "we're all in this together" messaging and are desperately in need of a laugh right now, we decided to make these funny.