Evan Brown. Creative Director. Copywriter. Author.

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In order to increase awareness of Facebook’s Fundraising platform for Giving Tuesday, we launched a campaign that gave reasons why “it feels good to do good.” I led a team to create the concept (featuring fantastic animation from Buck) as well as a series retargeted ads and worked. I also worked in tandem with Facebook Watch to help get the word out in the week leading up to the big deay. All told, people raised more than $125 million, a significant increase from the previous year.