People think Toyota Camry is a dependable car, but a boring one.
To change their minds, we held an event at Six Flags in California.
We built a real roller coaster. For two days, we took unsuspecting people
through the coaster with professional stunt drivers.
Judging by the before and after interviews, a lot of minds were changed.
Directed by Mouse McCoy.
Finalist in the 2013 One Show Automotive awards