Evan Brown. Creative Director. Copywriter. Author.

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Mazda is proud of what it calls "Known Bys," the DNA strands that make up this brand. They want the world to know how much thought and care goes into making each of their cars.

The challenge for Mazda was that they have champagne taste but a beer budget. In order to create product videos like this one involving their signature color Soul Red Crystal, I challenged two teams to mine through 96 hours worth of Mazda footage, added a little stock here and there, and used one of Mazda’s designers to explain the inspiration behind it all. This was one of four films we created.