Evan Brown. Creative Director. Copywriter. Author.

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For Destiny's first expansion called The Dark Below, we created a fictitious,
snarky gamer called DrCrispy. We first seeded him on gaming leaderboards
to stoke speculation among core gamers.
After a few days, we launched this video. VO by Pete Davidson 
Music by The Budos Band.

DrCrispy Case Study



DrCrispy also took over Twitter and showed off even more weapons..