We shook the dust off of Culligan, known for its “Hey Culligan Man!” tagline and gave it a sleek modern update for 2025, positioning the brand asstanding for clean, pure water for all.
Nicole Ackermann shot this in camera on a soundstage outside Barcelona. Due to the liquid nature only so many takes could be done in one day. That’s what made it fun.
This campaign (which also includes product-centric :15’s) ran in North America, Germany, France and Italy.